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Director of Consumer Protection

Sector:  NEOM Authority
Division:  NEOM Authority Activation Office

Position: Director of Consumer Protection

Reports to: Chief of Staff, Authority

Sector: Authority Activation
Job Location: Sharma, KSA. NEOM


Role Purpose: Lead overall efforts to protect consumers in NEOM and ensure access to safe and high-quality products and services with fair prices. Define regulations to prevent and deter deceptive commercial practices in accordance with the NEOM Founding Laws.



  1. Develop an End-state operational model and future strategy for all Consumer Protection related functions​
  • Use global benchmarks to establish best practices, headcount, and operating models and design an innovation strategy in line with NEOM vision ​
  • Ensure end-state operating model is fully lean, highly relying on automation and outsourcing while ensuring collaboration across the full government​
  1. Drive establishment and end state design of all department objectives. These can be categorized into 5 Criteria:​


i)  Regulations & Policies​

  • Work with NEOM Legal on developing and finalizing Regulations, Policies and Standards
  • Provide expert content and collaborate with other departments to address dependencies ​

ii) Regulators (People)​

  • Estimate headcount on lean core-staff, in-house and supplementary headcount (Contract/Experts)
  • Coordinate with HR and Governor’s Office to identify human resource needs for the Departments’ functions, migrating internally, or hiring externally​
  • Develop Job descriptions, validated with experts.

iii) Operational Assets & Systems​

  • Identify and procure/implement assets and systems required to execute on the Departments functions and mandate (e.g. monitoring equipment, planning software, CRM, use of shared services)
  • Work closely with Cognitive Government to develop both interim and end-state systems to deliver Authority services, and interim phase inspections & compliance​

iv) Protocols & Governance​

  • Develop the governance and processes for the internal operating model of functions, defining SOPs.​

v) Stakeholder Interaction & Interface with Base Economy​

  • Identify areas where cooperation and agreements are needed to provide services in the interim period and identify segregation of duties for interim service delivery​
  • Identify Base Economy entities and develop processes to communicate and liaise with key points of contact for departments activities and action​
  • Determine plan for transition from BE to Authority to remain compliant​

3. Develop/Review and implement a transition plan to end-state for all Department ​functions​

  • Ensure there is a phased transition plan for each department function to reach end-state model, using NEOM Vision principals: lean, efficient and tech-enabled
  • Track and communicate progress​
  • Manage the budgets and finances related to the established Authority in ​coordination with NEOM Finance department
  • Prevent, deter, and sanction unfair or deceptive commercial practices that would harm consumers economic interests and overall welfare
  • Oversee efforts to educate consumers and providers of consumer goods and services about NEOM regulations
  • Monitor compliance with consumer protection laws and regulations
  • Provide informal dispute resolution between consumers and suppliers of consumer goods and services through the Office of Consumer Advocate

End State Responsibilities

  • Identify and implement governance processes within the Consumer Protection Office
  • Work closely with heads of subdepartments and external partners to identify and source human resource needs for the Consumer Protection Department
  • Coordinate with and support the Base Economy authorities when needed, in accordance with the Founding Laws
  • Align the Department of Consumer Protection priorities with NEOM’s Strategic Plans




Qualifications and Experience.


  • Advanced degree in law, business or in a related field,
  • 25+ years of experience in the public sector or in a private institution focused on consumer protection or with strong consumer interface
  • 10+ years of senior leadership experience in public sector organizations (e.g., Minister, Deputy Minister) or private organizations focused on consumer relations (e.g., as CEO, COO) is preferred
  • Likely previous employers: Consumer focused ministries (e.g., Bureau of consumer protection, Consumer protection agency); Private institutions or international organizations focused on consumer protection (e.g.,  Consumers Protection Association, leading law firms)



  • Free Accommodation.
  • Free Laundry and housekeeping.
  • Free transportation.
  • 2 flights per month domestic round trip.
  • 1 Annual Travel Allowance.
  • Relocation Flight.
  • Free Meals ( breakfast, lunch, dinner ).
  • Schooling - 60K SAR per child up to 3 children.
  • Bonus 20-30% annual (performance based).
  • Savings Plan ( Long-term incentive plan ).
  • Medical insurance ( VVIP health coverage), for Employee, Family & Parents.
  • Annual Leave 30 working days annual.
  • Remote Working 24 working days annual.

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